Green marketing and investigation of green product purchasing behaviors of consumers (The case of Van city)

Green marketing, which was first put forward and discussed in the American Marketing Associates at the end of the 1970s, has been exposed to many definitions since then and still has no clear and clear definition to day. However, green marketing has created more and more agenda after the developing technology, increasing industrialization activities and environmental consciousness of the people and has become the focal point of the producers. While global warming constitutes a serious problem for the whole world, the priority of the companies engaged in service or product marketing is to find way stodeal with this problem and to respond to the needs of the consumer / user while at the same time creating environmentally friendly products. The awareness of environmental protection has led to the emergence of a marketing field called bir green marketing global warming, rapid population growth, industrialization, rapid consumption and rapid production, climate change, environmental pollution, destruction of natura lresources, green marketing in the world and our country has increased the importance of day by day.