Affecting factors of education marketing in higher education: Survey on education marketing in State and Private Universities

Today, development and change of higher education has an important place in Turkey. Higher education is the most important formal education system to educate the qualified manpower in the countries. In this regard of the development of the higher education in Turkey has shown differences before the Republic Era to the present day. A new process begins with the gathering of the universities? administration under an umbrella. In this process, universities are discriminated as State Universities and Private Universities. The meaning and the purpose of the education system in Turkey is to bring up new generations with correctly, comply with the requirements of the day, open to scientific research. A survey was made to 205 administrators of state and private universities to determine the affects of education marketing for explaining and reaching correctly of Turkish Higher Education to the target groups. The purpose of the survey is to provide the better education services marketing.Key Words: Marketing, Service Marketing, Higher Education, Educational Marketing, Education Service Marketing.