The effects on the audience of the news and comments take the national television canals' place during october 3rd 2005 European Union entry process of Turkey

The subject of full membership to European Union continue from July 31th 1959 to October 3rd 2005 and today. At begining, European Union had been a formation to twenty seven member with expand process. Turkey had recourse for membership at various time to EU but, it was rejected becouse of economics and social reasons. The October 3rd 2005 date is important becouse of start date for full membership discussions to European Union. The mass media have an important place with taking functions. In this meaning, mass media has got duties like giving news, informing, educating and entertaining, checking and criticisim, building a bridge, cıntributing to economic life, constituting, canalizing, reflecting public opinion? etc. In this thesis, the news relevant to the full membership negotiations between Turkey and EU that realized in October 3rd 2005 have been chosen as a case study. In this study, was tried measuring to power of the news at the meaning of reflecting and changing public opinion at October 3rd process and making inquiry to gether analysis of the news with aiming determined for forming public opinion, explanations for canalizing public opinion and effect on people of this explanations. News of the most watching television canals Canal D, ATV and Show TV are examined carefully; this canals give place to explanations which is opinion and agree October 3rd process. They aimed changing common public opinion whic is not behaved equal to Turkey with others can be said. Furthermore, messages are gived at direction of a large triumphed in the October 3rd and this process is historic turning point for Turkey and if Turkey be member of EU, it will be advanced social and economic areas. At the continue of research, ideas of audience and public opinion are compared with result of inquiry. At the end, when the mass media give news and informing, it doesn?t successful as people?s expectation and give place to canalizing people explanation but this explanations, the mass media isn?t effectual on the people who have got information and education for changing ideas from being before. However, the mass media can be effectual giving shape to the opinion about event and phenomenon at the agenda.