Consumption of organic agricultural products and consumer tendencies in Adana

In the world and in our country, the importance of production, marketing and consumption of organic products is increasing with each passing day. The purpose of this study is to determine the consumption of organic agricultural products and consumer tendencies in Adana.In this research data was collected through consumer surveys made with 451 people. In this research, consumers were divided into two groups as consumers and non-consumers. The data were collected with the help of the survey method in both groups. In this study, cross-tables, Chi-square analysis, independent sample t-test, one-way ANOVA-Post-Hoc Tukey tests by applying the analysis, conclusions and recom-mendations was created. In addition, the market for organic agricultural products is made of SWOT analysis in Adana. Strengths, weaknesses, opportunities and threats of consumption and marketing of organic agricultural products were introduced.According to the results of the research, the reasons of individuals' consumption or nonconsumption of organic products and whether they approved of the individuals were positive consumption of organic products in the future were obtained. The organic product consumers' total monthly income status, education level, marital status and monthly food expenditures are effective factors in the consumption of organic products. More than half of non-organic product consumers thinks positively about buying organic products in the future, in the case of fall in prices of organic products, easily reached and increasing of knowledge of organic products. More than half of non-organic product consumers thinks positively about buying organic products in the future. Keywords: Organic Food, Organic Product, Marketing, Consumption, Consumer Tendencies