Interaction and the third dimension in poster design (Interactive poster suggestion)

The globalizing world is rapidly surrounding by technology and this situation has an intense effect on human life. This effect provides the formation of new and technological researches in every field. Technology-based approaches are seen as a contemporary expression method in the fields of art and design. In this research, the effects of technical and technological developments in the artistic field since the beginning, the role of technology in the art and design production process, the questioning of the technological-based understanding developed in the context of digital art in the context of poster design, the concept of "interaction", which is an inseparable part of our lives with the existence of new media forms, and the visual focuses on the place of the "third dimension", which is a form of expression, in the field of art and design. In this context, it was aimed to increase the effectiveness of the design with the "navigability" feature by expressing the two-dimensional poster designs in a three-dimensional environment, based on the concepts of "interaction" and "third dimension" in the application study. Based on this, two-dimensional posters of the ancient cities of Patara, Side, Perge, Letoon and Phaselis in Antalya and its surroundings were designed in traditional format, and then transferred to the third dimension via three-dimensional modeling programs and Unity game engine, and given the opportunity to navigate through the structures in question. provided. In this direction, a scale was prepared to determine whether the navigable posters are suitable for their purpose and whether they create a new form of expression and the evaluations of expert academics were consulted. According to the data obtained, it has been concluded that the navigable posters are of an original quality and create a new form of expression in poster design.