Use of voice and dialogue in posters

Throughtout history, human has made an effort to understand nature and himself within the nature. This effort led to the development of communication tools in the consequense of tens thousands years of searching. In the 21st century, human who starts with pictograms, continues with writing, progreses with visual culture in other fields of literature and art, reached a world of multi-media communication. With the development of science and technology, The digital media environment has had the most advanced visual communication tools for the last hundred years. Poster which is the one of the visual communication tools increased the effect of designs with the addition of elements such as typography, illustration and photography. With increasing of the need to communicate and posters based on visuals and dialogue, the requirement of expressing emotions was needed, so the sound effects and speech bubbles are added to the dialogues. Especially, the adding sound concept to design elements enhances the perception of the audience recently. Therefore, The sound group which named as dialogue external onomatopoeia has brought a new dimension to the posters. The sound concept in the posters is provided by the drawing technique established on the concept of hearing with the eyes heard rather than sounds. This thesis involves an attempt to make a critical analysis by examining the diversity and historicality of the developing balloon element in in cartoon based and comic boks. Key words: Poster, Onomatopoeia, Sound effects, Speech bubble, Comics.