The language of political communication used by the Ak party in producing public opinion

This thesis includes an examination of the political communication language activities used by the Justice and Development Party in the production of public opinion, and within this scope, the ways of using political communication tools as a means of public opinion production in terms of its political thought and policies. The aim of the thesis is to examine and discuss the role of the political communication activities carried out by the Justice and Development Party in establishing communication with its voters and target audience, and the political communication tools it uses in the production of public opinion regarding the policies of the Party both as a political party and as a government. In the thesis, the method of content analysis has been used. In this context, the communication tools used within the scope of the political communication activities of the Justice and Development Party, such as logo, slogan, propaganda, political advertisement, visual media, internet and social media, as well as visual and auditory materials such as posters, graphic design and music, have been analyzed as data showing the messages and forms of discourse used by the Party to reach its target audience. Political communication, public opinion, propaganda, political advertisement and the Justice and Development Party are presented as the conceptual framework of the thesis. The ways of using communication tools in the process of conducting the political communication activities of the Justice and Development Party, and the function and effects of elements such as religious belief, cultural values and traditions, and leader charisma, which constitute the founding components of the Party's political communication activities, have been examined in terms of public opinion production. The role and effects of the political communication language and the ways of using political communication tools employed by the Justice and Development Party in the production of public opinion have been discussed. Keywords: AK Party, Political Communication, Public Opinion, Propaganda, Slogan, Political Advertising, Leadership, Poster, Music, Media.