Attitudes of Turkish Cypriots towards the Use of Popular Music in Turkish TV Series

‘Using popular music in Turkish TV series as pathos’ was conducted to shed light to the significance of popular music on visual TV series text. For the past years there is a death of research in this area. This study is the first to study music in the Turkish TV series as pathos. This study has focused on the population of Turkish Republic of Northern Cyprus as its audience. Because of the lack of TV series in North Cyprus and the main audience from TRNC watch Turkish TV series as a primary source of TV text: However, this study focuses on not only music in Turkish TV but also general concepts of music in TV series as well. Quantitative research has been used in this case study. 301 questionnaires have been completed by the participants. The questionnaires were only prepared in English and completed either online or by hand. The questionnaire consisted of 27 questions 6 of them sought to collect demographic information on the participants and the rest are 5-point Likert scale questions. The results of the study, suggest that, music can be used as pathos in Turkish TV series. This study also outlined the importance of the music in visual texts, where it has been always underrated. The findings of the study indicate that music can change the emotions of the audience, not only when they are watching the TV series but also in their daily lives as well. Keywords: Pathos, Music, Turkish TV series, Emotion, Audience