Within the framework of European Foundation for Quality Management (EFQM) excellence model, structuring corporate culture and its relations with corporate communication; Balıkesir Organized İndustrial Zone example

Corporates are living systems as people. A corporate; after a preparation period is born, developes and disappears over time if it can not hold on to life. There are some factors that provides the chance to live in the long-term corporates over the years. Most important factor of these, is the presence of a rooted corporate culture which does not abandon the originality, depending on the developing technology, that was created by the founder and was saved by the following administrators. Corporate cultures contain values of corporate, hypothesis, norms, beliefs, customs, symbols, ceremonies, stories, heroes and original communication language of the corporate. Corporate capacity can be calculated by using actively seven dimensions; common values, strategy, structure, systems, skills, people and management style which are expressed as "Mc Kinsey 7S Model" in corporates. The level of implementation in corporate communication has a great importance, by means of maximum benefit of the corporate capacity that corporates have, and directing corporate development goals. As a result of case studies, it is examined that, talented and succesful founders in communication, social relations and symbolic management, influence corporate culture more than the founders who work in traditional management understanding and pay much attention to technical issues more than feelings and values of employees. It is spotted that in these studies, leaders assist cultural shaping and also, the culture contributes individual shaping. Depending on these informations, first of all, it was judged to analysis the corporate culture, corporate behavioral models and the importance of corporate commitment by starting a thesis study. It was reminded the corporate communication that is a indispensable element in corporate management, and what thoughts and theories in this context include. It is emphasized that contribution to the values of corporates of quality, Total Quality Systems, continuous development, EFQM Excellence Model during the transition period to modern management understanding. Changing and developing management teories were presented from clasic management teories up to now. In thesis study, a field survey has been done by applying improvement to the corporate communication and commitment in a sample selected in a firm, to evaluate the increasing the success point of EFQM Model. Key Words: Corporate Culture, Corporate Communication, Total Quality Management (TQM), European Foundation for Quality Management (EFQM), Excellence Model.