Citizen satisfaction with public relations activities for marketing in municipality: a research on culture and art activities of Istanbul Metropolitan Municipality

Local governments have to meet the needs of all segments of society with all the units that are managed by local elections and perform local services. In the formation of this obligation, the public structure in which the democracy takes place in the local sense is about communicating effectively and effectively with the people. The power and effectiveness of local governments is in close relationship with the democratic level of the dynamics between the administration and the people. The main task of the municipalities is to act with a governance model that will meet the expectations of the people. Thus, local services can be realized in accordance with the expectations of the citizen. People's views on municipalities play an active role in determining satisfaction or dissatisfaction with service quality, increasing service activities in municipalities or changing service delivery. The total quality of local governments at the point of meeting the needs, expectations and demands of the services they are responsible to their citizens will also be important at the point where the municipalities plan to do the services they plan to do in the future. This work, titled "Citizen Satisfaction with Public Relations Activities for Marketing in Municipalism", was prepared with the aim of contributing to the strengthening of local governments in light of the basic principles of public administration. The survey, which is the most important part of our work, is important for local administrations to have some positive contributions and feedbacks to the efficiency and efficiency of the public sector. The main purpose of this study is to evaluate the productivity of the Istanbul Metropolitan Municipality's cultural and artistic needs as a non-profit making services and to contribute to the marketing communication literature and to make relevant researcher and practitioner proposals. According to the results of the research, cultural and artistic activities carried out by the Istanbul Metropolitan Municipality Culture Department are highly satisfied. Citizens participate in cultural and artistic activities carried out by the Department of Cultural Affairs of the Istanbul Metropolitan Municipality and are satisfied with their participation. Satisfaction is particularly favorable to the staff working in culture and art events.