A research on municipalities use of corporate social media: A study on district municipalities in Izmir

Nowadays, municipalities actively use social media accounts for corporate purposes. It carries out two-way communication between its citizens through the posts they make on corporate social media accounts. Along with corporate social media accounts, public relations activities are announced to citizens. Posts are shared with citizens from social media networks such as Instagram, Facebook and Twitter, which are the most used social media tools. In this study, using the quantitative research method, the shares of Aliağa Municipality, Bayındır Municipality, Narlıdere Municipality and Tire Municipality on their corporate Instagram, Facebook and Twitter accounts between 01.01.2020-30.06.2020 were analyzed by content analysis method. As a result of the study, it has been determined that although the use of corporate social media accounts of the relevant municipalities is similar to each other in terms of purpose, the relevant municipalities do not give equal importance to their corporate Instagram, Facebook and Twitter. It has been determined that the relevant municipalities differ in terms of content type and post type. In terms of interactions with citizens, it has been revealed that the relevant municipalities are insufficient.