Branding process in individual sports: Rafael Nadal sample

Marketing and related sponsorship activities are a necessity for businesses that want to increase production, grow and open up to new markets. As a result of all of these activities, branding and branding activities are targets that businesses in today's world and those countries to which these companies belong. As a result of all these activities, it is the basic and most important goal to have a say in the market by creating its own brand value and to keep it growing. Nowadays, among the competitive enterprises, the countries also go through the brands. It is difficult for the institutions that can not complete the branding process to make and apply medium and long term plans for the future. Institutionalization, awareness-raising and sustaining their existence are even harder. With the 1990s, the branding and branding process is confronted with examples of how this can be achieved not only from the goods and products of the enterprises but also from the individual side. In our globalizing world, the individual branding process, especially the sporde, has begun to show itself. The thesis topic, Rafael Nadal, has done it in the field of individual branding, which is his own sports branch, tenist. Nadal's marketing, sponsorship relationships and brand and branding processes were examined.