Summary of the communication and integrated marketing communications, cost high-low is a cost level connotations research

Businesses and interprises, especially in a globalizing world markets to ensure customer loyalty, to create loyal customers, to be able to make a successful positioning has to implement communication-oriented activities and they will have to make a successful positioning. Meet the ever-increasing competition exponentally and communıcation facilities, terms and condıtıons, do not provide the chances of survival of foot standing businesses. Integrated marketing communication is quite important for business in this thesis with the elements of the marketing mix communication roles. The connected marketing communications, marketing communications, communication elements of the transition proces and the marketing mix elements are described in the communication, the importance of communicatıon especially for the price, the dimensions. For the business the previous major decision brings products to market of costing strategies explained in detail and examined the consumer price perceptions and evaluations. Keywords: Marketing Communications, Integrated Marketing Communications, Price Communications, Price Perception, High-Lowest Price Connotations.