Gender representation in television advertising and stereotypes on women in advertisements

In addition to many other features, people appear in television advertisements with their gender characteristics. The way in which biological and social gender is used in visual designs varies according to the existing cultural and social characteristics. The characteristics of being the focus of domestic life, motherhood, companionship, housework, beauty and sexuality, which society imposes on women and femininity, have been changing in recent years, and this change also makes itself felt in the field of visual design. The new forms of existence of women in the society are also reflected in the visual design culture, and sometimes the gender roles defined by the design culture spread to the society. This study examines the portrayal of women's gender in design culture, focusing on changing attitudes. It specifically analyzes traditional and evolving female images in advertisements for cleaning products, furniture, food, and personal care products.