Cloud computing impact on communication and service sector: Iraq case study

Rapid advancements in technology have enhanced the significance of the use of cloud technology. The deployment of cloud computing as effective technology integration has been successful, particularly across the developed states of the world. However, there have been certain behavioural issues regarding the cloud technology activation in certain developing regions, rather than the technical limitations. In the context, the current research aims to evaluate the impact of deployment of cloud computing on the communication and service sector of Iraq. Even though the cloud computing approach seems appealing, yet certain challenges of adverse extent are encountered across the states where internet penetration and technology acceptance is not considerable. Similar is the case with Iraq; hence, the researcher has targeted the communication and service sector of Iraq with respect to assessing the deployment of cloud computing. In this regard, the constructs of UTAUT model as identified dependent and independent variables of the study have been employed, in terms of conducting a multiple-item 5-point scale online survey across 251 IT experts of the targeted domain. Resultantly, it has been established that there have been certain challenges of disregarding cloud computing as an effective measure of enhancing productivity, and efficiency of the employees in a secure and feasible manner. Therefore, the study has recommended training and awareness programs that must present the credibility and integrity of cloud computing as an effective technological deployment. These programs assist accepting the cloud computing technology by the employees in the communication sector, which enables the employees, as well as the organizations, providing more efficient tasks by reducing the costs and efforts needed to perform the exact same tasks without the use of cloud computing technologies. This improvement also assists other employees and organization to accept that technology, which eventually leads to more and more acceptance to the cloud computing technology in the communication and service sector. Keywords: Cloud Computing, UTAUT, Communication Sector, Service Sector, Productivity Effectiveness