The impact of Covid-19 on local tourists' travel motivation and purchasing behavior

The coronavirus (Covid-19), which started in Wuhan, China and spread rapidly all over the world, has caused life to change due to its high level of threat to human health. Measures are being taken both individually and massively to protect against Covid-19. Countries have had to go to restrictions to minimize the risk of the spread of Covid-19. These restrictions have started to create both economic and psychological negativities all over the world. As in all sectors, the tourism sector has been seriously affected by Covid-19. Especially after the announcement of the pandemic, international travel restrictions were imposed and countries had to resort to national travel restrictions, which caused a great damage to the travel sector in general. These developments prevented people from travelling and this situation caused the tourism sector to come to a standstill. The fact that people stayed at home due to the restrictions affected their general lifestyle. During this period, which was mostly spent at home, people's interest in technology increased. People's consumption habits have started to change and in this context, changes have occurred in general consumer behaviour. The aim of this study is to measure the impact of Covid-19 on consumers' travel behaviour. In this direction, the literature on the subject was reviewed and the effects of Covid-19 on travel behaviour were examined by asking questions to consumers through a questionnaire. According to the results obtained in the research, Covid-19 has negatively affected the travel behaviour of consumers. It also had a negative impact on their general life and hygiene perceptions. It is thought that the research will contribute to the relevant literature.