Marketing strategies implemented by exporting companies in the COVID-19 period: Samples from Antalya organized industrial zone

The main purpose of this study is to investigate the export and marketing strategies followed by the companies exporting in the Antalya Organized Industrial Zone during the Covid-19 process. In the research, the concepts related to export and international marketing, the strategies followed by the relevant companies on marketing, export and logistics during the pandemic period were examined. The results were interpreted according to the information obtained by using the interview method in the research. In the study, interviews were made with companies from two different sectors. Interviews were conducted with the sales and export managers of both companies, a company producing corrugated cardboard boxes and a company producing industrial kitchen equipment, and necessary information was collected. As a result of the research and interview, the company that produces corrugated cardboard boxes has grown to a great extent, which said to turn the crisis into an opportunity, with successful marketing and export decisions they followed during the Covid-19 period. The second company that is in the industrial kitchen sector has managed to be successful and survive in its strategic decisions on marketing and export during the Covid-19 period. Keywords: Exporting, Covid-19, Digital Marketing