Cultural adaptation as a translation strategy: Studying adaptation series shaped by culture with case studies from Turkey

This study aims to deal with adaptation series which has been a controversial issue in terms of Translation Studies and to discuss the cultural factors shaping adapted series within the context of Translation Studies. This discussion is going to be conducted by utilizing from culture-oriented theories such as Skopos Theory, Polysystem Theory and Norms brought by the modern Translation Studies. It is widely known that, media is a mass communication tool with its growing effect on people in their everyday lives. It is the most effective and fastest way to provide communication through geographic, cultural and linguistic borders. In providing interactions between the cultures by means of media, the effect of translation is undeniable. With the influence of the globalized world, Turkish translation of foreign origin series has increased dramatically and they have been easily and instantly reaching to the target viewers by means of translation. Handling the influence of cultures over translation phenomenon in visual media in terms of Translation Studies had aroused my interest. I believe the result observations of this research will help researchers of various fields to develop a new understanding of the current state of the communication relationship between the Turkish and foreign cultures in terms of adapted series, and of the current position of the cultural interaction that occurs by means of translation in visual media.