Cause, hegemony and fames: Islamist public opinion in 90s through the perspective of celebrity studies

In Turkey's social life shaped by the economic transformation of the 1980s, products, showcases and identities have become the basis of life. Similarly, the explosion in the field of media both created images and enabled the consumption of these images. Celebrities, who are constantly in the public eye within this mobility, have also taken on a more active role as a figure of circulation. Celebrities have now become opinion leaders and have become a means of shaping the culture of the society, capturing the center and gaining popularity. At this point, Islamist political figures, one of the actors that rose in Turkey in these years and shaped the period, both created opinion leaders from celebrities and made celebrities a part of their advertisements and hegemony struggles by making use of private television and radio. The aim of this study is to examine the relationship between Islamist political figures and celebrities in the 90s in light of the terminological and methodological contributions of the field of celebrity studies.