"Corendon Airlines – Sunexpress Airlines" as case study in digital public relations

Developments in the field of information and communication technologies necessitated major changes in many fields as well as in the field of public relations. As a natural consequence of this change, the concept of digital public relations has emerged. Along with digital public relations, the process of adaptation of traditional public relations activities to the digital environment and new environments and tools were born. In this study, the use of the corporate website and social networks, which are among the digital public relations tools, and their contribution to the institutions were examined. The aim of the study is to understand the dimensions of digital public relations studies and to contribute to digital public relations approaches while the discipline of public relations is adapting to the digital age over time.