The effect of digital platform publications on the watching habits of individuals

In today's globalized world, the possibilities brought by digital technologies have been used frequently by people. They have had a great impact, especially in the field of communication. Computers, tablets and smartphones have become the devices that the digital age has brought to our lives and these devices have become an important part of our lives. Television, which is perhaps one of the most important mass media in our lives, has also been affected by this development process. This new situation naturally changed and even transformed the nature of television, television broadcasting and audience, which has been a classical mass communication tool until today, specific to the new situation. We are now faced with a phenomenon called "Social TV". Therefore, this transformation and revealing the dimensions of this transformation have created a situation worth investigating. The aim of the study is to try to determine the change in viewing habits of digital platforms as a result of the transfer of television broadcasts to digital platforms. In our study, the appearance of this process under the conditions of our country has been tried to be revealed within certain limitations. In this study carried out for this purpose, it was concluded that our watching habits with digital television left to individual viewing instead of collective viewing.