Direct marketing and the wievs of travel agency managers toward online sales

Firms have to follow technology nearly to cope with competitive environment in the market that became harder in every passing day. One of the most important actors of this technology is internet. Internet, that has great improvement in late years and expand rapidly in entire world, will be one of the biggest supporter of firms in direct marketing and selling in future.In such an environment, decreasing demand for the travel agencies make serious worries for the future. But, it make some contrasts that the travel agencies able to make selling over the internet. On one hand, the travel agencies sell their own product on the internet, on the other hand they can face with become narrowing their business area due to reducing of their role because of internet.In this study, the wievs of travel agencies towards fast-growing sales over the Internet in recent years aimed to measured. Especially selling over internet, which provides advantages to sell their products but decreases their intermediary role, and the importance of views of travel agencies on their future aimed to emphasize.