The interaction between need for touch and written information and its effect on psychological ownership

The purpose of this study is to determine the interaction between need for touch and written information and its effect on psychological ownership in the online shopping environment where physical interaction is not possible. Also, the effect of psychological ownership on willingness to accept, willingness to pay, word of mouth and purchase intention were examined in an online shopping environment. 561 questionnarie were distributed, but the analyzes were conducted on 476 validated surveys. As a result of analyses, it is found that there is no interaction effect of relationship between low or high need for touch and written information on psychological ownership. Although, it is stated that the interaction between the sub-dimensions of need for touch and the type of written information has an influence on psychological ownership, the influence works in the opposite direction. As the psychological ownership increased in the online shopping environment, sellers willingness to accept and buyers willingness to pay increase. Psychological ownership also positively affects word-of-mouth and customers purchase intention. Keywords : 1. Need For Touch 2. Psychological Ownership 3. Written Information 4. Willingness To Accept 5. Willingness To Pay