The evaluation of advertising boards from the point of visual quality in the example of spor street in Duzce

The metropole cities which are enhancing the quality of human life has been occurred due to the development of cities through right steps. However, as a result of incorrect decisions, precluding of the urban sprawl has become unfeasible. One of the most negative effect among the environmental pollution caused by urban sprawl is visual pollution which reduce the quality of human life as well as the others. This research takes place at the city centre of Duzce where advertising displays are intense. In Spor Street,18 photos have been taken from many angels, between 6 and 7 a.m., which is the time that population of people is least, to not cause a distraction. Some of these photos have been eliminated by experts, who has previous works on visual quality, since they found them inappropriate for the characteristic of the area. So, the photo number is set as 7. In the process of elimination; the quality of photos, their sensation, and the rate of advertising displays in photos are used as criteria. These chosen 7 photos have been served though a survey to a group of people with 100 participants. It is aimed to get people involved, to get comparison of the present and improved versions of the photos and their evaluations in the survey which prepared based on visual quality criterions. The main purpose of this work is to evaluate the impact of advertising displays on visual quality and provide some solution recommendations. As a consequence, in the lights of research findings, there has been revealed some characteristic differences in recognition of regularity, explicitness, compatibleness, well - keeptnets, the prepotency of natural factors, and the footprint of advertising displays between the present and fiction / project visuals.