The effect of character usage in branding on brand associationa and perception assesment

Since brands are in man's life, content and scope has been developing and presence is an ongoing concept. Brand alone is not a concept that has existed. Brand incorporates many elements in the concept. Brad resembles to human which many ways. Because, every brand has personality and image. Companies' ultimate goals are to magnify this concept to provide a competitive advantage by achieving maximum profit. For brand to become flesh and blood, first needs to have personality, image and identity At the following steps; its required to create awareness in the target audience, to create the perception of quality in the minds of consumers. In the later stages, creating brand loyalty and loyalty, for to create dependent and repeat customers Today's marketing World competition is growing fast. At the markets there are many similar products and services. Existing products and services quality and Technologies are similar to each other. During the old days quality had created great advantage for both consumers and companies. Due to satisfaction of the markets, the quality perception became requirement instead of privilege. Changing consumer profile had become the mile stone of quality awareness. Today's consumers turned into; whom knows what they want, questioning, able to reach the information and consuming people. Companies during the intense competition to maintain their presence when investing in tangible assets, they did not ignore the fact the importance in terms of continuity to invest intangible assets. Companies, behalf of their financial assets, they also have brand value. Brand value is very important value. Its take long time and cost to create brand value. Brand adds value to product. Brands whom evokes positive association in the minds of consumers, branding, profitability and in terms of continuity creates great advantages. Brand concept consists of many concepts. During shopping when consumers are buying the product, beside the benefits of the product, they buy the emotional pleasure and prestige. Today, relation between consumer and brand follows even after the buying. Consumers are willing to resume regularly to be interaction with the brands with such positive and negative views, opinions and expectations. It's very important in the formation of loyal customers, communication and interaction between the consumer and the rand. Each brand expect and desire to have loyal customer. As a result of interaction with the brand, consumer makes a strong connotation in the mind. With the positive connotations brings; purchase, loyalty and dependence. Advertising is an effective method that is used to access consumer. Companies advertising budgets are quite high and spending. Advertising industries annual growth is high. To direct perception, along with the growing industry, many adverting's are on the market. Companies are spending alot of time and budget to leave a positive impact in the minds of consumers and create awareness. Branding and advertising are two complementary components. Adverts are the most important weapon of consumption World. Adverts emerge at every point in our lives. During the day, we are exposed to many advertising. Can so many brands achieve success from this high population? At the first part of our study; the brand and brand literature, the concept of brand and brand equity elements have been identified. At the second part of the study; brand advertising and effects of face of brand association's analysis. This research applied to 300 people with age of between 18 to 40. It has been asked to consumers to relate a brand to 101 celebrity, non-celebrity and fiction adverting characters. The average of the results had summed and resulted. Conclusion was based on the average of the resulting data.