Effect of relational benefit on entrepreneurial customer perceived satisfaction

Entrepreneurship can be considered as an important activity for both national and international economies. In recent years, entrepreneurship all around the world has been evaluated by state administrations and banking and financial institutions as a very important issue. The issue that comes to the forefront in these evaluations is the support provided to entrepreneurs in order to increase their business potential. At this point, financial institutions, especially banks, establish close relations with entrepreneurs focused on the increase in their business potential. The aim of this research is to identify the entrepreneurs' customer satisfaction with provided support by banking sector in order to reach an entrepreneurial success. In order to be able to discuss about entrepreneurial customer perceived satisfaction it is necessary to understand a concept of relational benefit. Relational benefits are benefits coming from a long-term relationship between two parties, in our case, banks and entrepreneurial customers. Good and quality relationship between banks and its entrepreneurial customers is important in order to create a positive effect on customer satisfaction, their loyalty as well as purchasing decision. Accordingly, the views of entrepreneurs were included in order to obtain the views of all actors within the sector through a common element. In this way, it is to determine what the prominent practices in the process are and to investigate the impact of these practices on entrepreneurs. According to this, the first part of thesis is regarding to entrepreneurship. In the second part of thesis, the relationship between banking sector and entrepreneurship has been examined. Finally, third part of thesis is focused on researches conducted with 120 entrepreneurs. A research is conducted in order to find out the support and services provided by banks on entrepreneurs' business activities.