The effect of service quality on student satisfaction in higher education service (Comparing between public universities and private universities in Turkey)

The purpose of this paper is to evaluating and analyze the strategies and influence of Perceived service quality, perceived value, Image on foreign student satisfaction, and how to increase it and determine the consequences of foreign student satisfaction in private universities and public universities, The effect of the private Universities strategy plays an important role in the satisfaction of the foreign students and there is a strong relationship between satisfaction and behavioral consequences that Private Universities should consider about it ,The objectives of this research are evaluating the Universities Strategies and Showing the impact of service quality on the students' satisfaction, and Discuss the impact of universities image on the students' loyalty and satisfaction, In this research, university image, service quality, perceived value, student satisfaction, and student loyalty concepts are examined. In practice, the survey method was used. Area of research is composed of students of Gelisim university (private university) and Istanbul university (Public university) which composed a sample group of 205 surveys, The hypotheses test results show that, There is no positive significant effect of service quality on student satisfaction in higher educational institutions, There is a positive significant effect of university image on student satisfaction in higher educational institutions ,There is a positive significant effect of the perceived value on student satisfaction in higher educational institutions , There is a positive significant effect of student satisfaction on student loyalty in higher educational institutions, Also I found that Private university students affected by the Service Quality, University Image, Perceived Value, Customer Satisfaction and Customer loyalty more than Public university students.