Master'sOpen Access

A field study on the usage of social media by local press organizations and employees in Eskisehir

2019
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Advisor: Prof. Dr. Halil İbrahim Gürcan

Abstract (EN)

It is clearly seen that the journalism sector has entered into a change and transformation in line with the new communication technologies. In the field of press broadcast, there have been various changes in the processes of access to information and differentiation with the developing technology. It is accepted that the Internet, the new media and the social media have established a network of people in our country and in the world. As a result, the journalism sector, which is one of the biggest building blocks of communication and communication, entered into this phenomenon and experienced a certain change. Social media is supported by speed, easy accessibility, visual and videos. The fact that social media has these elements brought some advantages and disadvantages in terms of journalistic profession. Many press publications have started to use social media. Local newspapers also began to use social media. And local newspapers have carried out studies with the aim of expanding the lesser readership through social media. This study is a field study conducted in order to determine the perspectives of local printed publications on social media in Eskişehir. It has been tried to learn how the city of Eskişehir, which has a long history of journalism, adapt to the new media and social media and how it evaluates social media in terms of journalism. In line with the hypothesis' of the study, interviews were conducted with the journalists and columnists of the printed local newspapers in Eskişehir and their perspectives on social media were determined. As a result of the descriptive analysis, it was found that the local printed newspapers in Eskişehir were not able to use social media effectively, the social media was not given importance, the social media was not employed in the institutions and the social media were used in accordance with the possibilities.

Author

Dr. Gökhan Balkır

How to Cite

Gökhan Balkır (Master Thesis). A field study on the usage of social media by local press organizations and employees in Eskisehir, 2019, Anadolu University.

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