The reasons of preferring animal hospitals (Private-public) and veterinary clinics operating on pets. Bursa province example

Nowadays, there is an increase in the rate of people owning animals and sensitivity towards animals in society has increased; the functioning of health institutions working on animal health has also been affected. In this context, as a result of the safety and quality of the health service provided, customer satisfaction has gained importance. The competitive environment has increased, especially between veterinary clinics and animal hospitals, which are increasing day by day. For this reason, in this study; veterinary clinics working on pets and animal hospitals working regardless of private or public in Bursa, by comparing the reasons for preference by animal owners, it was aimed to evaluate the complaints and satisfaction of patient owners according to clinic or hospital types. First of all, the concept of service and customer satisfaction were explained; then the questionnaire applied within the scope of the research was examined. With in the scope of the study, veterinary clinics and animal hospitals operating in Bursa were taken as examples.