Consumption behaviours of the consumers living in different cultures; A research on consumption behaviours of Turkish and German consumers living in Antalya and Alanya

SUMMARYFrom birth to death, human beings expend things in every period of their life to survive andthey also have to do so. Human borns while consuming and dies by consuming here, in thisprocess, human beings fugure out various behaviours and manners. As in the case of everyfield,human acts out different behaviours from eachother in cunsumption,too.By passage of time, as science and the life styles of societies had developed, the mannersof human beings have been started to be examined. At the beginning, the human manner thathad been examined in a general aspect, are begun to be examined in sub-titles later on.Consequently, human beings became to live more known and meaningful. The consumptionbehaviours that the human beings figure out as consumers are being examining for a longtime. Mainly , its a fact that the behaviours of consumers are influenced by different factors indifferent ways and conditions.At present, there are seveal researches on consumer-consumption , the relationship alongthem and the factors that influences this relationship. It?s a fact that there are several factorsthat influences the behaviour of consumption. In this research, I tried to bring up the strongrelation between the consumption and the culture by analyzing the influence of the culture ofthe consumer on the behaviour of of consumption.While the culture of the consumer is being formed automatically as a part of the culturethet it?s living in,its a fact that everyone who lives in the same society doesn?t have the sameconsuption culture. But in a general survey, being regardless of wherher the culture of asociety is fundementally based on the family,life style, economic conditions,sub-cultures ornot,it can?t be denied taht it?s almost the same in every member of the individuals in thatsociety.While its obvious that the culture can effect the behaviours of human beings largely , andthe consumer is a human, it is possible to evaluate the entire of the behaviours of consumers,are related to the consept of the culture.As the culture is the main factor , its sub-factors that influence the behaviours of consumersare influencing the consumption in different ways individually.Each of the individual,social, and socio-culturel factors would have the influence not onlyon the consumption action of the human beings but also in every field of their life.As The way of living, motivation, intuition, perception, manner , learning, personality,belief and way of behavings , proffession, age, economic conditions , reference groups ,family, roles and status , sub-cultures , social category, necessities, influences the behavioursand the place of each person in a society as a ? human? , it also directs them completely inthe behaviour of consumption as a ? consumer? , and it draws certain lines in the variyngbehaviours of consumption from one consumer to another.Culture , in general, appears as a foctor that entirely influences the motive the prefer inconsumption goods. Especially religion , race , sect , belief , custom , traditions and manners ,Bring general rules to the consumption behaviours of consumers.By this study , effects of the culture on the consumption behaviours ,on which manyresearches have been done, is highlighted by analyzing the it. By assuming the German andthe Turkish consumers , the fact is seen that , the consumers living in different cultures havedifferent consumig behaviours and preferences.