Yüksek LisansAçık Erişim

A study on the effects of franchising' on entrepreneurship in Elazığ-Malatya

2019
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Danışman: Dr. Öğr. Üyesi Özcan Demir

Özet (EN)

People have carried out activities to meet social needs from ancient times to the present day. The people who closed these deficiencies by producing products or services have formed the basis of entrepreneurship activities. The main purpose of entrepreneurship activities is to provide benefits by producing products or services. With the increase of entrepreneurial activities all over the world, the competition in the business environment has increased and the enterprises have liaised together in order to cope with the competition. The synergies that will find out with of the businesses by coming together will help them to business achieve success by breaking the impact of tough competition conditions. Businesses resort to different methods to gain this synergy. The forms the most often and widely which used of these methods in today's business life are franchising contracts. In other words, the franchising term which is mentioned in the form of the right to name, emerges as a result of the globalized world economy. Thanks to the franchise system, businesses export their products and services from one center to other countries and open up to the international market. In particular, developing countries constitute an important market for the dissemination of the franchise system. Today's Turkey is an important one of these markets. The main purpose of this thesis study is to examine how the franchisee entrepreneurs perceive the franchise system and how these perceptions affect entrepreneurship. For this purpose, the universe of the research is composed of the companies which are businesses receiving franchise in Elazığ and Malatya province center in 2018. The number of participants in the various sectors (food, clothing, education), that is, the universe of research are 148 people. In this study, the quantitative research method has been used and data obtained through the face-to-face survey technique. The questionnaires were distributed to the participants by hand and filled with face-to-face interviews. SPSS-22 program was used for data analysis. Descriptive statistical methods such as number, percentage, mean, and standard deviation were used to evaluate the data. In our study, t-test was used to compare quantitative continuous data between two independent groups and One-way Anova test was used to compare quantitative continuous data between two independent groups. In our study according to the findings of the research is concluded a significant difference with the perceptions of the entrepreneurs on the gender, age, educational status and previous occupations between the reasons for participation in the franchise process and operation.and reasons for orientation to franchise system, the difficulties of obtaining franchises, the reasons that affect the franchise, the reasons for participation in the franchise process and operation.

Yazar

Dr. Seren Gözüaçık

Bu Yayına Nasıl Atıf Yapılır

Seren Gözüaçık (Master Thesis). A study on the effects of franchising' on entrepreneurship in Elazığ-Malatya, 2019, Fırat University.

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