Analysis of the factors affecting time one market in real estate marketing: Central district example of Bolu province

The basic framework of the research is how the real estate buyers find the real estate they are looking for, the advertising and advertising methods of the marketing agents, the analysis of the marketing tactics they use, and which strategies are more effective, as well as the factors that accelerate the real estate sales period. In this study, scientific studies and literature on real estate marketing activities are reviewed and parameters that affect the time that orientations and scientific studies are reviewed and the parameters that affect the duration of the advertisements of the real estates offered for sale are tried to be defined. It is seen that the important factors affecting the selling speed or the duration of the researched real estates in the market are examined in different countries of the world, but in Turkey, it is seen that costumer trends that affect the purchasing decision of the consumers are emphasized and there is no evaluation on what the time spent in the market depends on. In the study, the characteristics of the real estate market, the nuances that affect the marketing success and the effects of strategies time on market (TOM) are mentioned. It is considered important to present the necessary strategies and planning as a road map to all the agents dealing with real estate marketing and real estate developers with a marketing department so that they can quickly market the residential, land and commercial real estates in their sales portfolios. As digitalization continues increase, it is aimed to show what the minimum planning can be that will support all marketing professionals to increase their sales volumes and establish long-term relationships with customers. The effects of traditional ang new generation marketing activities applied by real estate brokers in the field on the time to stay in the market for advertised real estates are analyzed comprehensively with linear and logistic regression analysis. It is noteworty that the way in which the initial price of the advertisement is determined, the physical characteristics of the real estate, the rate of equity use, the frequency of the renewal of the advertisement, the use of methods such as search engine optimization, social media and referral marketing are effective factors in time on market of the real estate. As a result, marketing possibilities are produced about how many months the real estate can be sold.