Analysis of university students perceptions about brand features of Gaziantep province

In today's conditions, the branding strategies of the companies that have reached the world-wide brand value for the products and services they market have started to move in this direction, as well as the provinces that want to have the same opportunities. The aim of this thesis is to determine the opinions and attitudes of university students regarding the branding of Gaziantep province. The demographic characteristics of university students coming from outside the city, their expectations from the city administration, their awareness of the city, their support for the city's branding, the city's layout, the people of the city, the activity and shopping places in the city, and the nature of the city were examined comparatively. This study was obtained from Gaziantep University, Hasan Kalyoncu University, Sanko University and Gaziantep Islamic Science and Technology University through a total of 455 questionnaires. The data obtained were transferred to SPSS environment and percentage analysis, factor analysis, T test and ANOVA analysis were applied. In line with these results, it has been observed that the level of income does not affect the social lives of students in Gaziantep, there are few activities and shopping places, they support the branding of the city more as the life time increases in Gaziantep and the expectations in terms of brand change.