The tourism and tourism marketing problems in Gaziantep

Tourism is a sector that shows a big improvement in today, has economic, social and environmental effects. With the improvement of the success of destination that depend on many factors, the new destinations that accessed the markets rapidly and the existent destinations that strenghtened their competing structures in recently, it is not easy to form a profitable tourism destinations. In this sense, the correct positioning, proper, and the creation of a strong brand with an attractive image are the most important factors that affect the success of a destination.People benefit from the opportunities and services that offered by the business or local as well as in the country they visit. To attract more tourists and to get more revenue it is happening an intense competition at the local, national and international markets. So to ensure customer satisfaction at the highest level submit a great importance at markets with the intense competitive because of the sustainability of tourism activities in the region.With this aim, firstly, tourism and tourism concepts were explained, and the tourism datas and Turkey values were determined and explained. Than it is taken destination definition, destination types and marketing strategies. In last section; it is studied research about Gaziantep tourism and marketing problems