Influence of today's fashion photography to cinematographic work

Many scholars have attempted to explain theoretically the fact of fashion in terms of sociology. Veblen approaches fashion as the domain of upper-class, or what he calls ?leisure class? in the capitalist system based on class differentiation, where excessive expending and conspicuous consumption is remarkable. In his rendering, changes in fashion are useless in function and subject to be outdated due to its intrinsic qualities. Barthes defines it as involvement to form repeatedly a system of meanings, referring to linguistic concepts, while Benjamin uses ?dialectical simulacrum? in his explanation of fashion as the main element of social superstructure. Baudrillard, on the other hand points out that fashion is not actual paradoxically.Photography finds itself in connection with fashion through the process of establishing a new and distinctive language. It continues to progress in the path of art on one hand, while turning out to be a medium of communication for he sector to reach crowds on the other.Through the transition of class fashion to consumers fashion, its photography has altered in terms of form and content as cinematographic expression becomes the new form of expression for fashion photographers. In terms of fictional expression, Guy Bourdin pioneers the use of cinematographic story in photography.Since 80?s, ?human body? has become a topic for sociolgy to analize and examine in scholarly work. In the consumer society of modern era, it has turned out to be a fetish by sexualization with an emphasis on woman body devastating its sexuality. Theoretical approaches of cinema towards ?body, erotism and voyeurism? have become a point at issue in fashion photography, indicating its relationship to cinema.In modern era, as visual arts interweave, artistic trends underline the desire to cross over the other artistic areas than their own as exemplified by some fashion photographers having gone for movie directing. Such incidences may result in a different way of creation and lead to a new area requiring new aesthetic angles to view and commentate on resulting work.