The place and priority of public relations in the measurement of institutional image in hospitals

The target is preferred by people in increasingly competitive environment; hospitals are forced to work to be preferred to differentiate itself from competitors and come to the fore. One of them important of these studies, public relations, corporate image studies are conducted under. İmage today is no longer just a matter of marketing and senior management should use has become a strategic tool. A positive corporate image, has been a requirement for continuityand strategic success of the organization. Is a factor that increas es the sale of a strong corporate image, products and services. Institutions can recruitthe right employees through a positive corporate image. A strong corporate image company today demotional value added, can be distinguished and makes them preferred, this also allowsthemtogo one step ahead of its competitors. In this context, general information about working in the first part of the research; meaning of work, importance and purpose are explained. In the second part, basic concepts related to the subject; image, institutional image, health care and hospitals, and finally public relations concepts are defined and the relation between these concepts is presented as sub-titles.In addition, the corporate web sites, which have increased in importance in recent years, have been addressed within the context of a public relations activity and efforts have been made to determine the effect of image measurement. In the third chapter, the subject of the thesis "Place and importance of public relations in the measurement of institutional image in hospitals" was tried to be examined in depth.