The effects of Christianity's some icons on contemporary fashion brands

"The concept of religion" have been existed from the very begining of mankind till today in many fields of human life, especially in some specific sectors still exists. For example fashion industry is one of them. " Covering oneself ", which is the fundamental necessity of humanity, turned into a custom of dressing that defines a social status affecting by political, social, economic, cultural and religious factors. On that condition, fashion suggests to the masses dressing themselves not only for just covering themselves but also dressing themselves according to some rules that are changing to year to year. Hereby, every year fashion designers sometimes inspired by art or nature, sometimes by historical events , divine religions or not divine religions turn their designs into collections and present them to the world under the name of famous brands. It can be seen that the effect of religion on fashion mostly in Christianity. Because the geographic location of the fashion brands that dominate the fashion industry is consisted of Christians. In this thesis, research and analysis, it is thought that the usage of religious concepts in fashion designer's collections leads to their brands' coming into prominence and also easily reaching to the great masses with the concept of religion.