Yüksek LisansAçık Erişim

The factors which affect on the internal customer satisfaction and an application on cement sector

2016
0 görüntülenme
0 i̇ndirme
Danışman: Doç. Dr. Ruziye Cop

Özet (EN)

The goal of this study is to determine the factors which affect on the internal customer satisfaction. A questionnaire has been applied on 129 workers. In the questionnaire internal customer satisfaction scale has been used which has 44 articles. The gained information has been analyzed on SPSS statistics program. Firstly, the factor analyze has done to understand how many factors does the scale has. The results showed that the 7 articles of 44 are been used to understand the workers' satisfaction. The other 37 factors have also been analyzed and the other 8 ones have been separated. The frequency tables have been given about the demographic variances and the T-test have been applied to determine the relationship of the demographic variations. A correlation analyze has also been applied to understand the inner customer satisfaction's sub materials and the relationship of them. The relationship of the customer satisfaction and the internal relationship, the results have showed that there is a positive but weak relationship between the motivation and the internal customer satisfaction. Keywords: Customer, Customer Satisfaction, Customer Loyalty, Outer Customer, Internal Customer

Yazar

Dr. Mehtap Doğan

Bu Yayına Nasıl Atıf Yapılır

Mehtap Doğan (Master Thesis). The factors which affect on the internal customer satisfaction and an application on cement sector, 2016, Bolu Abant Izzet Baysal University.

Lisans

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