Master'sOpen Access

Effects of relationship marketing in hospital management

2010
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Advisor: Yrd. Doç. Dr. Seyfi Top

Abstract (EN)

In this study, which is kind of a marketing relationship marketing concept and the implementation of the hospital were examined. A general approach to study special cases adopted the definition of relationship marketing and after the hospital after the concept of relationship marketing in general has been reviewed and the repercussions on the hospital area were examined. A method compiling data sources have been approached with, work with tables as a result of net to hospitals implementing the relationship marketing, relationship marketing in hospitals in the position where what has been tried to answer the question.

Author

Buket Yeşilbaş

How to Cite

Buket Yeşilbaş (Master Thesis). Effects of relationship marketing in hospital management, 2010, İstanbul Beykent University.

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