The impact of social media influencer marketing on brand trust and image: The case of Iraq

This research focuses on the reshape of social media influencer marketing on brand image and brand trust in Iraq. This thesis aims to see the effect of social media influencer marketing on brand trust and in image the Iraqi market, with the rise use of social media and the growth of influencer marketing. The study uses a quantitative research method, regression analysis with Jamovi, to analyze data from an Iraqi consumer survey. The study's findings show a significant positive correlation between social media influencer marketing and both brand image and trust. The research findings' implications are discussed in terms of theory and management. The conclusion also discusses the research limitations and future research suggestions. This research strengthens the current body of knowledge by demonstrating the effect of social media influencer marketing on brand image and trust. This study's findings have implications for marketers and businesses looking to take advantage of influencer marketing to build their brands in the Iraqi market.