Importance of CSR in the Reflection of Corporate Identity and Corporate Communication in TRNC

ABSTRACT: Currently, there are too much competition in global market place thus corporate communication and the right corporate identity reflection becomes an important aspect. Consequently, Corporate Social Responsibilities (CSR) has an important role while building corporate reputation in the community image. Corporations meet the both economic and social expectations of stakeholders by doing CSR. Therefore, the existence of the relationship between corporations and society are an undeniable fact. The aim of this research is to explore the importance of reflection CSR projects reflect on corporate identity and corporate communications in TRNC banking sector as for local banks, clients and CSR Company. This study consists of three phases and all data were obtained through the primary data collection. In the first and the second stages, a survey method was used and two different questionnaires were prepared. In the third stages, depth interview have been conducted. The study is limited only local banks in TRNC as a service sector, people who are living in Nicosia as a client. As a conclusion, clients are more aware the importance of CSR than local banks and believe that banks have to be aware this and be more sensitive in the market. Hence, banks have to give more importance to CSR activities and open new branch which just focuses on only CSR projects in order to serve more to public and gain a competitive advantage. Keywords: CSR, Corporate Communication, Corporate Reputation, Corporate Identity, Local Banks. …………………………………………………………………………………………………………………………