Impact of innovation and strategic marketing on the performance of SME banking

The SME's constituting 99.89% of the firms operating in Turkey are at the top of the economic units. Increasing competition in the Turkish banking system and sectoral entry of foreign capital banks have made SME's an important actor for the banks. "Innovation and Strategic Marketing Impact on the Performance of SME Banking" emphasizes the performance relationship in the field of SME banking by integrating innovations in strategic marketing processes to the road maps of banks in the competitive conditions of today's world, According to this, there is an increase in performance in the field of SME banking integrating innovation in strategic marketing method. In this study conducted in the field of SME banking by means of this research, a survey of domestic and foreign literature was conducted and a questionnaire study was conducted on SME banking employees of thirteen banks operating in Turkey on the relationship between SME banking and performance effects of innovation and strategic marketing. As a result, it has been observed that banks integrating innovation in strategic marketing model have contributed positively to the performance in SME banking and achieved an increase in revenues has been observed.. The most important result of the study is that the banks that want to maintain their presence in the sector and increase their performance in the field of SME banking will succeed with strategic marketing including innovation.