Innovation and consumption trends and advertising relationship: A study for university students

ABSTRACT In this study, innovation, advertising and is made in order to determine a possible relationship between the consumption trends of consumers. In this context, the impact on the consumption patterns of innovation consumers, the impact on innovation of young people, the impact of innovation on the young people that buying consumers the extent to which the innovation and suffered product, when trying to reach the consumer goods or services that the extent of the effect of advertising and to understand the relationship between these concepts work constitute the general framework. In the study, the literature of scientific methods of sampling, as well as the field of research for university students was conducted. The data obtained from the field research program SPSS analysis by t-test and ANOVA analysis, factor analysis, regression and correlation analysis of hypotheses is attempted to be determined. In the study, the sample of university students in forming the research on innovation, consumer trends and significant relationship between advertising have been identified. In addition, innovation, consumer trends and creative significant interaction was detected on some demographic variables. Key Words Innovation, Advertising, Consumer, Consumption Trends, University Students, Dicle University