The effect of the innovation on firm performance: an investigation on Turkish capital market

Firms are having difficulty keeping up with changing customer expectations and seeking ways to cope with the relentless competition of globalization. The changing winds exerted by environmental factors also directly affect firms operating in the Turkish capital market. It has become inevitable for companies to pursue activities that can lead their lives, maximize firm performance by providing sustainable and advantageous competitive advantage. The main purpose of this study is; product, process, marketing and organizational innovation in different aspects of the company's performance such as innovation, production, marketing and financial performance in the Turkish capital market. The stock exchange has been working on 135 companies operating in the manufacturing industry in Istanbul. Questionnaire method was used in the study. In the analysis of the data, explanatory factor analysis was utilized besides descriptive statistics with the SPSS version 25 package program. LISREL 9.1 has benefited from the path analysis established by confirmatory factor analysis and structural equation modeling with the package program. The results show that innovation types have positive effects on firm performance. As a result of the research, theoretical and practical outputs were discussed and suggestions for future researches were made.