A research about buying behaviors of online customer

Online marketing is the topic that have been researched and made applications many times by researcher from past to nowadays. In this field there are many project and thesis which have been made in Turkey. However in this thesis, research has been made comparative online buying behaviors of consumers that are located two different countries and studied on the findings of the research.The marketing experts use different ways and tools in order to reach online customers via internet. In parallel to those activities, customer behaviors are influenced different factors such as culture, social class, references group relation, family, salary level and salary independency etc. and so they show different customer behaviors. These differences are seen more specific when it considered between two different consumer groups from different countriesThe survey method have used between Germany Flensburg University International Institute of Management and Çukurova University Economics and Business Administration Faculty in order to find out the differences of the online buying behavior. The findings of this survey showed us the students of The Flensburg University have more experience than students of Çukurova University. Independent and higher level salary and also the location they live may cause of these differences.