Irak'ta STK'lara fon sağlamada pazarlama karışımının rolü

Non-profit organizations have used marketing methods and principles, including the marketing mix, to develop their financial resources and achieve their goals and vision. Due to the different organizational nature and the lack of academic studies on the marketing mix and fundraising, non-profit organizations find it difficult to reach a marketing mix commensurate with their work and environment. This study aimed to demonstrate the effect of using the marketing mix elements (price, place, product, promotion) on collecting donations in non-profit organizations in Iraq. The Statistical Package for Social Sciences (SPSS) program was used to test hypotheses and analyze data for research methodologies. The questionnaire was distributed to workers in non-profit organizations in Iraq via the Internet, and 267 responses were collected. It has been found that the price component of the marketing mix in this study has a significant relationship with fundraising. At the same time, the analysis of the results showed that there is no relationship between product, promotion, place and fundraising. This paper contributes to understanding the impact of using marketing mix elements on fundraising operations in Iraq's nonprofit organizations.