İslami bankacılığa ilişkin algılar: Tanzanya'daki müslümanların ve gayri müslümlerin algılarının karşılaştırılması

This study investigated perceptions toward the introduction of Islamic banking in Tanzania, and measure the awareness of islamic banking products and services as well as the factors which influence citizens of Tanzania in choosing Islamic banking products and services in order to compare if there are any similarities and differences between Muslim and non-Muslim citizens. By using snow ball sampling techniques, a sample of 660 people has been surveyed, whereby 330 represented by Muslim and 330 by Non-Muslim. Chi-square test was used to explore if there is any significant difference between Muslims and non-Muslims perceptions toward islamic banking in Tanzania. With respect to the knowledge level about Islamic banking and perceptions towards Islamic banking it seems there is a significant difference between perception of Muslims and non-Muslims toward introduction of Islamic banking in Tanzania. It was found that nearly two thirds of Muslim respondents are aware of Islamic banking whereas only one third of non-Muslim citizens are aware of it. It seems that people learn about Islamic banking products and services mostly through friends or Islamic banks. Keywords: Islamic Banking, Perception, Awareness, Muslim, non-Muslim, chi-square test, Tanzania