Investigation of the relationship between institutionalization, digital transformation and perceived organizational performance in businesses: A research on small-medium-large scale logistics companies

It is stated that institutionalization strategies affect performance by affecting the ability of businesses to adapt and marketing actions, and also directly affect performance. Institutionalization enables organizations to use resources in the environment more, and this is stated to positively affect business performance. Digital transformation can potentially create new opportunities for businesses and encourage new development and growth paths, and lead to a new understanding in the value chain. It is stated that institutionalization and digital transformation of businesses increase business performance in order to compete and make competition sustainable. In this context, the effect of institutionalization on business performance and the mediating role of digital transformation in this effect were examined in our research. Our research generally covers logistics companies that use digital technology components in Turkey. Our sample group, which is the subject of our study, was determined as business owners and senior managers employed in small-medium-large scale businesses within the logistics sector, and the data of 684 participants working in logistics companies were included in the analysis. The collected data were analyzed with SPSS and AMOS statistical package programs and SPSS PROCESS add-on package macro program. As a result of the Bootstrap Bias Corrected Confidence Interval (Bootstrap YD 95% CI) analysis, it was determined that institutionalization and digital transformation have positive and significant effects on business performance. It was concluded that digital transformation has a mediating effect on the effect of each of the institutionalization dimensions on business performance, and on the other hand, digital transformation has a full mediating effect in terms of the direct and indirect relationships between corporate governance, digital transformation and customer dimension.