Internationalization of companies and global branding: Dyo application

ABSTRACTMaster of Degree With ThesisInternationalization Of Companies and GlobalBranding:Dyo ApplicationDokuz Eylül Üniversitesiİnstitute of Social SciencesDepartment of International Business AdministrationIn all Around the world, the tendency of the world to be international isincreasing all the time. Both the developed and emergent countries struggleto be international. There are some different reasons about environment,economy and countries that force companies to be international.International markets, contains both opportunities and threats but thecompanies which are not contented with national borders and want to goabroad, go in for this race by being aware of risks.Nowadays, another current topic is `Globalization?. Companies want tobe global inorder to survive, achieve profit opportunities and bacause ofcustomers? globalization. Companies which produce products and serviceswith global standarts beyond the national borders address almost all theworld but it is a very difficult subject to be a world brand with these standarts.There are some conditions and factors for brands to be global. Besides that,the companis which develop brand strategies to minimize disadvantages ofglobalization, work for inorder to make a successful impression in theinternational markets.In this thesis, Dyo brand which took important steps on the way ofinternationalization and goes on taking certain steps on the way ofglobalization is discussed.KEY WORDS:1) Internationalization, 2) Global Brand, 3) Brand, 4) Turquality Project,5) Dyo Paint Factories,