Export problems of firms in Isparta province

Export is an important driving force of developing country economies. It also has a supportive effect on reducing the current account deficit and increasing the supply in the country. Local businesses in Turkey play an important role in the country's economy and contribute significantly to employment. Reaching global markets is everyone's dream. Opening new markets allows firms to increase their sales and therefore grow through an increased customer base. The purpose of this study is to determine the problems faced by local businesses in Isparta in foreign trade. It analyzes the difficulties faced by businesses in Isparta while exporting their products and possible strategies that can be used to solve such problems at an individual and national level. In line with the purpose, it is desired to propose solutions to the problems of local businesses in Isparta by using the descriptive analysis approach, one of the quantitative analyses methods.it is desired to propose solutions to the problems of local businesses in Isparta by using the descriptive analysis approach, one of the quantitative analysis methods. As a result of the analysis, the main international problems in the research are exchange rate fluctuations, price instability in foreign markets and the inability to compete with competitors in foreign markets. The basis of these issues lies in the economic fluctuations in the country and the instability, cost burden and uncertainty it brings. These national problems can also deepen business-based problems. In addition, managers not giving the necessary importance to exports, employing untrained personnel at this point, and businesses not creating healthy export strategies can be considered among the sources of problems.